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Under the skin you see

is the skin you want.

ESTÉE LAUDER INVENTS:

New Perfectionist Pro

Rapid Skincare Experts

Professionally inspired.

Rapid results, at home.

Skincare 101

Let's break down

the buzzwords.

SERUM

RETINOL

PEPTIDES

AHAS/BHAS

WHY AN SPF?

ANTI-OXIDANTS

SERUM

RETINOL

PEPTIDES

AHAS/

BHAS

WHY AN

SPF?

ANTI-

OXIDANTS

What: A concentrated skincare treatment

that provides targeted benefits.


Why: Serums are designed with

a lighter, more liquid texture than cremes,

so they can absorb faster and penetrate

deeper with their concentrated,

powerful ingredients.


What: A form of Vitamin A, this is

one of the most effective anti-aging

ingredients in skincare.


Why: Retinol is known to dramatically

accelerate natural skin renewal, help skin

boost its natural collagen production and

reduce the look of lines and wrinkles.


What: A class of molecules made up

of amino acids.


Why: They're highly effective at helping

skin rejuvenate its own natural collagen.

In particular, the peptide Acetyl

Hexapeptide-8, was engineered to target

production of Collagen-1, which is key to

fighting the appearance of sagging, lines

and wrinkles.


What: Alpha and Beta Hydroxy Acids,

which are chemical exfoliators.


Why: These naturally-occuring acids

help resurface skin to improve its texture

and radiance. They are often combined

for greater effect.


Certain powerful ingredients in

Perfectionist Pro formulas may increase

skin's sensitivity to sun damage, so it's

important to pair them with the

Multi-Defense UV Fluid SPF 45.


And of course, we recommend that

everyone wear a daily sunscreen to help

protect skin against future signs of aging.

What: A class of ingredients that

help protect against damaging

free radicals, which are naturally found

outdoors and even indoors.


Why: Free radicals attack healthy skin to

damage its youthful beauty—and

anti-oxidants can stop them in their tracks.

The result? Skin looks younger, longer.


RAPID. POTENT.

BREAKTHROUGH.

See what professionally

inspired skincare can do.

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