Refresh your routine with 30% off seasonal favourites, limited edition exclusives and more.

Refresh your routine with 30% off seasonal
favourites, limited edition exclusives and more.
Plus, FREE surprise gift at cart when
you spend $150 or more!

*T&Cs Apply. While stock lasts.

Best Seller

Double Wear

Stay-in-Place Makeup SPF 10

Super long 24-hour wear. Flawless. Natural. Matte. Our #1 Makeup.

NEW

Pure Color Explicit

Silk Matte Lipstick

Made to dare. Explicit color. Silk Matte.

30% OFF

Eye Transformers

Repair + Brighten + Smolder

A 3-piece set including a full-size eye cream and mascara, plus our #1 serum in a deluxe travel size. Worth $303.

30% OFF

The Illusionist Glow Set

A 3-piece collection with 3 full-size must-haves to glow through the holidays. Worth $303.

30% OFF

Levitating Lip Care Duo

A 2-piece set including full-size must-haves to baby your lips. Worth $150.

30% OFF

Marvelous Lip Kit

A 3-piece collection including a full-size lipstick. Worth $215.

Limited Edition

Eye Seduction

Volume + Curves + Brighten

A3-piece set, including a full-size Sumptuous Extreme Mascara.

Limited Edition

Lash Line Up

Define + Lift + Smolder

A 3-piece set, including a full-size Sumptuous Extreme Mascara.

30% OFF

Magical Must-Haves

Cleanse + Repair + Hydrate

A 4-piece collection including a full-size repair serum. Worth $339.

New

Pure Color Explicit

Slick Shine Slim Lipstick

Made to dare. Explicit color. High-intensity shine.

New

Futurist SkinTint Serum

with Botanical Oil Infusion SPF 20

For a glow that lasts. Skincaring makeup + science.

Futurist

Soft Touch Brightening Skincealer

Conceal. Brighten. Hydrate. Boost radiance.

New

Futurist

Peptide-Power Serum Primer

Primes, helps smooth the look of fine lines.

New

Turbo Lash

High Powered Volume + Length Mascara

Drama. Care. Our best mascara for length and volume.

Pure Color

Revitalizing Crystal Balm

Mood-boosting shades. All-day lip plumping hydration.

New

BrowPerfect 3D

All-In-One Styler

3-in-1 brow pencil, powder and gel. 24H wear.

Pure Color

Hi-Lustre Lipstick

Striking, longwear color in shimmering Hi-Lustre finish.

New

Pure Color

Crystal Lipstick

Brilliant, lip-adoring color. Crystal shine finish.

Pure Color

Creme Lipstick

Striking, longwear colour in dimensional Creme finish.

Pure Color

Matte Lipstick

Striking, longwear color in velvety Matte finish.

New

Pure Color

Matte Lipstick Refill

Matte refill for long lasting Pure Color Lipstick.

New

Pure Color

Creme Lipstick Refill

Creme refill for long lasting Pure Color Lipstick.

Double Wear

Second Skin Cream Primer SPF20

30% OFF

Double Wear

Stay-in-Place Flawless Wear Concealer

15-hour flawless wear. Wand applicator.

Pure Color

Whipped Matte Lip Color with Moringa Butter

Light as air. Lip loving care. Liquid lip goes whipped.

New

Double Wear

Smooth & Blur Primer

Prime + perfect. Skin looks pore-fectly matte.

Pure Color Envy

Luxe Eyeshadow Quad Refill

Refill eyeshadow pan - the ultimate self-expression for eyes that reveal every emotion.

Double Wear

Sheer Long-Wear Makeup SPF 20

Sheer makeup with all-day long wear staying power.

Pure Color Envy

Luxe Eyeshadow Quad

Vibrant color. Rich finishes. Luxe looks to Envy.

Double Wear

Sheer Flattery Loose Powder

Controls shine, hides flaws. Sheer finish

Double Wear

24H Waterproof Gel Eye Pencil

Long-lasting, high-impact colour that won't budge.

Pure Color Envy

Sculpting Blush

A rush of fresh, radiant colour for cheeks.

Pure Color Envy

Sculpting Blush Refills

Refill pan for this radiant powder blush.

Double Wear

24H Stay-in-Place Lip Liner

Oil-infused lip pencil. 24H transfer-resistant wear.

Double Wear

Stay-in-Place Matte Powder Foundation SPF 10

A multi-use powder foundation with flawless custom coverage, 12-hour wear, oil-control and a matte finish. Refillable.

Double Wear

Stay-in-Place Matte Powder Foundation SPF 10 Refill

Refill pan for this custom coverage powder foundation.

Futurist Aqua Brilliance

Makeup with Intense Moisture Infusion SPF 20

Skin's true light glows from within

Bronze Goddess

Powder Bronzer

Silky and luxurious. Natural, shine-free colour.

Futurist Hydra Rescue

Moisturising Makeup SPF 45

Flawless makeup with serious skincare.

Sumptuous Rebel

Length + Lift Mascara

Sleek Brush Delivers Full-bodied Length Plus Lift.

Re-Nutriv Ultra Radiance Liquid Makeup

SPF 20

Look radiant: luxurious liquid foundation.

Set + Refresh

Perfecting Makeup Mist

Helps set makeup. Refresh throughout your day.

Double Wear

Makeup Pump

Fits Double Wear Stay-In-Place Makeup bottles.

Futurist Aqua Brilliance™

Watery Glow Primer

Dewy primer with instant 3X moisture.

Sumptuous Extreme Waterproof

Lash Multiplying Volume Mascara

Outrageous Volume. Now in waterproof.

Brow Defining Pencil

Unique gel pencil fills, shapes and defines brows.

The Brow Multitasker

3-in-1 brow pencil, powder and brush.

Pure Color Envy

Lip Repair Lotion

Revives with all-in-one lip repair.

Bronze Goddess Highlighting Powder Gelee

Luxe powder highlighter for luminous radiance.

Double Wear

Zero-Smudge Lengthening Mascara

Zero Smudge + Length.

Sumptuous Extreme

Lash Multiplying Volume Mascara

Outrageous Volume.

30% OFF

Bronze Goddess

Matte + Glow Bronzing Trio

2 bronzers + highlighter in an all-in-one palette.

New

Turbo Lash

Night Revitalizing Serum Lash + Brow

Eyelash enhancer: strengthens lashes, brows at night.

Trial Size

Futurist Aqua Brilliance™

Watery Glow Primer

Dewy primer with instant 3X moisture.

Little Black Primer™

Tint. Amplify. Set

Beyond primer. Wear it three ways.

If You Dare

Try New Pure Color Explicit
Silk Matte Lipstick for yourself.

Just Your Matte

Find your perfect shade with our
Lip Virtual Try-On Tool.

A Daring Look

Go bold. Try on a stunning look featuring this new lipstick with our Virtual Look Tool.

Finish

Coverage

Wear

Feel

Benefits

Pure Color Illuminating Shine Lipstick

Pure Color Explicit
Slick Shine Lipstick

High-Shine

Full coverage

8-hour long wear

Smooth, creamy,
comfortable

Plumps, hydrates, conditions
Explicit color in one swipe

Pure Color
Silk Matte Lipstick

Silk Matte

Full coverage

12-hour long wear

Silky smooth and creamy

Explicit color in one swipe
Precise application

Pure Color Matte Lipstick

Pure Color
Matte Lipstick

Matte

Full coverage

10-hour long wear

Creamy,
comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Creme Lipstick

Pure Color
Creme Lipstick

Creme

Full coverage

10-hour long wear

Creamy,
comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Hi-Lustre Lipstick

Pure Color
Hi-Lustre Lipstick

Hi-Lustre

Medium coverage

10-hour long wear

Creamy,
comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Crystal Lipstick

Pure Color
Crystal Lipstick

Crystal Shine

Medium coverage

Long-wearing

Creamy,
comfortable

A cult favorite

Pure Color Revitalizing Crystal Balm

Pure Color
Crystal Balm

Sheer Balm

Sheer, buildable coverage

10-hour long wear

Creamy,
comfortable

All-day lip plumping hydration
A hint of glowing color

Pure Color Whipped Matte Lip Color

Pure Color
Whipped Matte Lip Color

Velvet Matte

Full coverage

12-hour long wear

Lightweight, powdery,
non-sticky

Infused with the nourishing benefits of Moringa Butter

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